March Madness Live
March Madness Live
I interned at Warner Bros Discovery on the NCAA March Madness digital team. This team oversees the Emmy award winning March Madness Live (MML) streaming experience, which attracts almost 10 million viewers each year. I spent the majority of my time working on the TV app in preparation for next year’s tournament.
I interned at Warner Bros Discovery on the NCAA March Madness digital team. This team oversees the Emmy award winning March Madness Live (MML) streaming experience, which attracts almost 10 million viewers each year. I spent the majority of my time working on the TV app in preparation for next year’s tournament.
Timeline
June 2023 - Aug 2023
Timeline
June 2023 - Aug 2023
Role
Product Designer
Role
Product Designer
Timeline
June 2023 - Aug 2023
Timeline
June 2023 - Aug 2023
Role
Product Designer
Role
Product Designer
Design Question
How might we visually design March Madness Home on TV devices so that it looks and feels consistent across NCAA digital products?
Design Question
How might we visually design March Madness Home on TV devices so that it looks and feels consistent across NCAA digital products?
Design Question
How might we visually design March Madness Home on TV devices so that it looks and feels consistent across NCAA digital products?
Proposed Design
I focused on the visual design of top row cards for the March Madness TV app. From a design perspective, I wanted to make the cards look more visually consistent with MML on web and mobile. This design also accounted for multiple content types shown on TV, such as game highlights, streams and video articles.
Proposed Design
I focused on the visual design of top row cards for the March Madness TV app. From a design perspective, I wanted to make the cards look more visually consistent with MML on web and mobile. This design also accounted for multiple content types shown on TV, such as game highlights, streams and video articles.
Proposed Design
I focused on the visual design of top row cards for the March Madness TV app. From a design perspective, I wanted to make the cards look more visually consistent with MML on web and mobile. This design also accounted for multiple content types shown on TV, such as game highlights, streams and video articles.
UI Design
Scale was an important factor in this design. The content tiles are sized specifically for most TV dimensions so that the second row of content peeks through at the bottom, incentivizing users to scroll down.
UI Design
Scale was an important factor in this design. The content tiles are sized specifically for most TV dimensions so that the second row of content peeks through at the bottom, incentivizing users to scroll down.
UI Design
Scale was an important factor in this design. The content tiles are sized specifically for most TV dimensions so that the second row of content peeks through at the bottom, incentivizing users to scroll down.
Outcome
After several rounds of iteration and testing, the design was approved for dial-up on tvOS and PWA. Although my internship ended before I could test out the design myself, I was able to successfully hand off my work to the team for a smooth implementation process.
Outcome
After several rounds of iteration and testing, the design was approved for dial-up on tvOS and PWA. Although my internship ended before I could test out the design myself, I was able to successfully hand off my work to the team for a smooth implementation process.
Outcome
After several rounds of iteration and testing, the design was approved for dial-up on tvOS and PWA. Although my internship ended before I could test out the design myself, I was able to successfully hand off my work to the team for a smooth implementation process.
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