Amazon Music
Stories
Amazon Music
Stories
Young adult customers often seek new content delivered in bite sized formats. Although Amazon Music produced original interviews and live performances, we had no medium to show this in a digestible way.
Working with the Video Immersive Experiences team (VIX), I designed a new feature that fulfilled this customer need.
Young adult customers often seek new content delivered in bite sized formats. Although Amazon Music produced original interviews and live performances, we had no medium to show this in a digestible way.
Working with the Video Immersive Experiences team (VIX), I designed a new feature that fulfilled this customer need.
Timeline
June 2022 - Aug 2022
Timeline
June 2022 - Aug 2022
Timeline
June 2022 - Aug 2022
Role
Product Designer
Role
Product Designer
Role
Product Designer
Design Question
How might we offer original video content to young adult customers in a short form medium so that they can learn more about their favorite artists on Amazon Music?
Design Question
How might we offer original video content to young adult customers in a short form medium so that they can learn more about their favorite artists on Amazon Music?
Design Question
How might we offer original video content to young adult customers in a short form medium so that they can learn more about their favorite artists on Amazon Music?
Audit + Iteration
I started with a competitive analysis of short form content in order to understand aspect ratios and layout in a full screen experience. As I moved on to higher stages of fidelity, I explored different visual treatments for story thumbnails and shared these drafts with the greater design team for feedback.
Audit + Iteration
I started with a competitive analysis of short form content in order to understand aspect ratios and layout in a full screen experience. As I moved on to higher stages of fidelity, I explored different visual treatments for story thumbnails and shared these drafts with the greater design team for feedback.
Audit + Iteration
I started with a competitive analysis of short form content in order to understand aspect ratios and layout in a full screen experience. As I moved on to higher stages of fidelity, I explored different visual treatments for story thumbnails and shared these drafts with the greater design team for feedback.
Proposed Design
I delivered a vertical, full screen mobile experience that allowed customers to watch everything from concert clips to interviews of their favorite artists. With one tap, customers can jump from Stories to playlist, albums, artist detail pages and more. Additionally, I proposed a new shoveler on Browse Home and artist detail pages that would ingress into the Story player screen.
Proposed Design
I delivered a vertical, full screen mobile experience that allowed customers to watch everything from concert clips to interviews of their favorite artists. With one tap, customers can jump from Stories to playlist, albums, artist detail pages and more. Additionally, I proposed a new shoveler on Browse Home and artist detail pages that would ingress into the Story player screen.
Proposed Design
I delivered a vertical, full screen mobile experience that allowed customers to watch everything from concert clips to interviews of their favorite artists. With one tap, customers can jump from Stories to playlist, albums, artist detail pages and more. Additionally, I proposed a new shoveler on Browse Home and artist detail pages that would ingress into the Story player screen.
Outcome
While my internship ended before I could oversee the complete dial-up of Stories, I was able to hand-off my designs to the engineering teams. Currently, Stories garners around 50,000 unique users each month with new and fresh content added regularly.
Outcome
While my internship ended before I could oversee the complete dial-up of Stories, I was able to hand-off my designs to the engineering teams. Currently, Stories garners around 50,000 unique users each month with new and fresh content added regularly.
Outcome
While my internship ended before I could oversee the complete dial-up of Stories, I was able to hand-off my designs to the engineering teams. Currently, Stories garners around 50,000 unique users each month with new and fresh content added regularly.
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