Clarity
I was the lead designer for Clarity, a startup focused on simplifying skincare shopping in person and online. Clarity was created while I participated in a student run incubator program in college. In a few short months, my team, consisting of 2 engineers and 1 product manager, created a working demo that we pitched to an industry audience and panel of judges.
I was the lead designer for Clarity, a startup focused on simplifying skincare shopping in person and online. Clarity was created while I participated in a student run incubator program in college. In a few short months, my team, consisting of 2 engineers and 1 product manager, created a working demo that we pitched to an industry audience and panel of judges.
Timeline
Feb 2023 - May 2023
Timeline
Feb 2023 - May 2023
Timeline
Feb 2023 - May 2023
Role
Product & Brand Designer
Role
Product & Brand Designer
Role
Product & Brand Designer
Design Problem
Unlike other products, shopping for skincare requires blind trial and error testing without any transparency or guarantee beforehand. Ultimately, this results in lost time, wasted money and complete frustration.
Design Problem
Unlike other products, shopping for skincare requires blind trial and error testing without any transparency or guarantee beforehand. Ultimately, this results in lost time, wasted money and complete frustration.
Design Problem
Unlike other products, shopping for skincare requires blind trial and error testing without any transparency or guarantee beforehand. Ultimately, this results in lost time, wasted money and complete frustration.
Design Question
How might we make skincare shopping easier for Gen-Z people so that they make more informed, personalized and effective purchases?
Design Question
How might we make skincare shopping easier for Gen-Z people so that they make more informed, personalized and effective purchases?
Design Question
How might we make skincare shopping easier for Gen-Z people so that they make more informed, personalized and effective purchases?
Proposed Design
Our solutions solved for lack of time and knowledge. Users can quickly search for products via picture or screenshot, most likely from in-store browsing or scrolling through TikTok. After uploading a picture, users will get a percentage match with a detailed ingredient analysis and ways to incorporate it into their skincare routine.
Proposed Design
Our solutions solved for lack of time and knowledge. Users can quickly search for products via picture or screenshot, most likely from in-store browsing or scrolling through TikTok. After uploading a picture, users will get a percentage match with a detailed ingredient analysis and ways to incorporate it into their skincare routine.
Proposed Design
Our solutions solved for lack of time and knowledge. Users can quickly search for products via picture or screenshot, most likely from in-store browsing or scrolling through TikTok. After uploading a picture, users will get a percentage match with a detailed ingredient analysis and ways to incorporate it into their skincare routine.
Visual Identity
Besides the design of the app, I also created the overall brand identity with a focus on organic shapes and colors. I then created a design system to document all our brand and product assets.
Visual Identity
Besides the design of the app, I also created the overall brand identity with a focus on organic shapes and colors. I then created a design system to document all our brand and product assets.
Visual Identity
Besides the design of the app, I also created the overall brand identity with a focus on organic shapes and colors. I then created a design system to document all our brand and product assets.
Outcome
My team was able to build an MVP of Clarity, which we showcased at a demo night to the general public as well as a panel of industry judges. Although we didn’t win, I gained valuable experience working under a tight deadline to deliver a product from 0 to 1, all while collaborating with a passionate team.
Outcome
My team was able to build an MVP of Clarity, which we showcased at a demo night to the general public as well as a panel of industry judges. Although we didn’t win, I gained valuable experience working under a tight deadline to deliver a product from 0 to 1, all while collaborating with a passionate team.
Outcome
My team was able to build an MVP of Clarity, which we showcased at a demo night to the general public as well as a panel of industry judges. Although we didn’t win, I gained valuable experience working under a tight deadline to deliver a product from 0 to 1, all while collaborating with a passionate team.
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